Instagram for TV

Watch Instagram Reels on your big screen with Instagram for TV, the official app that transforms your Android TV into an entertainment hub. Enjoy social media content on a larger display without constantly holding your device — perfect for shared viewing experiences with friends and family.

Navigate your feed effortlessly using your TV remote. The directional buttons let you browse through your personalized "For You" feed, which adapts to your viewing preferences. Explore popular Reels across trending topics like travel, comedy, music, and sports, or discover content from creators you follow and channels that match your interests. The integrated search feature lets you find specific profiles and hashtags instantly, making it easy to jump to the content you love.

Enjoy Reels in full vertical format on your TV screen, just as they appear on your phone. Press down to move between videos, use OK to like content or engage with comments, and access your saved content organized into convenient categories. The larger display transforms how you experience Reels, offering superior audio quality through your TV speakers and a more immersive viewing experience overall.

Manage multiple accounts seamlessly from your sofa. Switch between synchronized profiles directly from the app — just select "Change profile" in the top left corner to choose which account's content appears on screen. Logging in is simple: scan the QR code shown in the app with your phone, follow the link to authenticate, and both devices sync instantly. This multi-account support means everyone in your household can enjoy personalized content tailored to their preferences.

Instagram for TV is designed primarily for content consumption, allowing you to discover and watch without distractions. While Stories aren't available and image-only posts don't display, the focus on Reels ensures you get the most engaging, video-first experience. The remote control navigation is optimized for TV interaction, making browsing smooth and intuitive — though writing comments with the virtual keyboard can be slower than on a phone.

Bring the social media experience to your living room with Instagram for TV. Whether you're planning a trip by exploring destination Reels, sharing content with people at home, or simply enjoying your algorithm on a bigger screen, this app makes Instagram viewing a shared, social event rather than a solitary mobile experience.